Natural Glow Fluid Foundation


Natural Glow Fluid Foundation


Liquid, with bright and healthy finish. Less makeup, more skin.

99,9% Natural Ingredients.

The Natural Glow Fluid Foundation is an easy-to-apply liquid foundation that evens out the skin tone, bringing luminosity and giving your face a natural, glowy finish. It's formulated with high-quality, vegan, silicone-free natural ingredients and pigments. Its liquid texture melts on the skin and provides an instant luminosity achieving a healthy finish with a low modulable coverage, also has SPF 10. Your best “makeup-free makeup” look.

Natural Glow Fluid Foundation 200
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Glowing Rose Trio

PACK! Safe €6.00

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Natural Glow Fluid Foundation €22.00

check Only natural ingredients beneficial to the skin

check Evens out the skin tone, softens and brings luminosity to the skin

check Does not clog pores, non-comedogenic

check Natural mineral pigments

check Light buildable coverage, glowing finish

check Liquid and long-lasting formulation

check SPF 10, with healthy and effective natural physical filters

check 99,9% Natural Origin Ingredients

check 33,0% Organic Farming Ingredients




Love animals





Dermatologically tested
Suitable for sensitive skin
Does not contain perfume

Natural mica: Glow! Your skin will look luminous and natural. We incorporate natural mineral mica to achieve a healthy-looking skin and a uniform tone ready for the day to day, giving your skin a healthy finish.


Avocado oil: IIt's one of the most antioxidant-rich oils, with great moisturising and nourishing properties. It does an incredible job repairing the cutaneous barrier, promoting cell regeneration.


Flax oil: Flax seeds, categorised as superfood, have a high content in Omega 3 and Omega 6 fatty oils, which provide the skin with a non-greasy nourishment.


Vegan Hyaluronic acid: This type of hyaluronic acid, derived from vegetable sources and with a low molecular weight, deeply hydrates the skin, providing firmness and elasticity.


Natural pigments: Life is colorful! We applied the latest innovation in natural mineral pigments, and to make the product even easier to apply, we cover them with natural technology of olive oil ester.


Active Fruit complex: Pure fruit cocktail that brings multiple benefits to the skin with kiwi, papaya, peach, apple and strawberry extracts.

  • For a glowing finish, clean and moisturise your skin before applying the foundation. If you do so with natural products, it is even better!
  • For the best result, apply the product directly with your hands, starting from the centre of the face outwards. You can also use a brush, but we do not recommend to use wet sponges.
  • In addition to your usual shade, you can apply the darker ones in the areas with more sun exposure. The tone 500 and 600 are perfect for a bronzer finish!
  • Its liquid formula and packaging allow a quick application.
  • Since the product provides a buildable coverage, you can re-apply it in the areas where you are looking for a little more coverage.


1 Reviews
Write your review
Ida Sokolowski

Good Natural Dewy foundation

Lightweight foundation. Consistency is good. Has to be put on with fingers so it melts with the heat. Powder doesnt look good on top of that so I would recommend just using that foundation but remember it has dewy finish. The coverage is not great so it is more of a summer foundation. Also it works well with the Matt foundation from Identy so that you can put the dewy foundation in places where you want shine, and matt one in places like T zone. Overall good light foundation. I would give it 8/10 for quality and 10/10 for brand as it is toxic free cruelty free and all natural.

Identy Beauty el 07/15/2019
Hi Ida! Thank you so much for leaving us this lovely feedback, and for your sweet words about the brand! We also recommend to apply the Glow Foundation directly with fingers, so happy to hear you agree with it and saw great results. The product has low coverage, but we can always mix it with the Real Natural Foundation for extra coverage :) or we can use it to give extra light to the features we are looking to enhance, just as you said (and if combined with the highlighters the glowing effect is really lush!). ;) x