Welcome to identy beauty
THIS IS REAL,
THIS IS IDENTY
We believe that we can all make a difference!
Quality, innovation and effectiveness. Our job toward transparent and toxic-free cosmetics goes much further. Now, it is seen in natural makeup.
We are here to revolutionise the beauty sector and to fight for toxic-free and natural cosmetics that do not follow any stereotype nor discriminate.
If we consider that we apply makeup directly on our skin on a daily basis, it is particularly important that its ingredients are as natural as possible, for a natural and healthy face.
With no parabens, no silicones, no paraffins… Only what really matters: more than 99% of high-quality natural ingredients and natural mineral pigments.
We firmly believe that we should only use products whose ingredients are natural, rich of nutrients, vitamins and antioxidants, providing us with a real value for our body.
This is why we committed to achieve a 99% of natural ingredients in our products, creating something unheard of.
There are more than 10 kinds of silicones in any conventional makeup, but not in ours. After over a year of research and development, we managed to avoid all those ingredients that do not add any value, and to create a makeup that is in perfect balance with natural ingredients.
We care about the planet,
animals, people and nature.
TOXIC-FREE No silicones, no paraffins, no parabens or petroleum, but only what really matters.
CRUELTY-FREE We believe that products should not involve any animal abuse.
VEGAN Without any animal-derived ingredients, suitable for vegans.
COSMETICS INSPIRED BY
REAL NATURAL BEAUTY
It all started with Freshly Cosmetics and our desire to revolutionise the cosmetic sector with natural ingredients that provide a real value.
More than 300,000 people have fallen in love with Freshly Cosmetics, and in many occasions, we were asked to create a makeup range that would share the same values as Freshly.
We were asked, but we do not like conventional, we like the incredible. This is why, for over a year, we worked on creating a formula with the best and innovative ingredients to achieve the highest quality.
And so, we created our new makeup brand, Identy Beauty.