Welcome to identy beauty

THIS IS REAL,
THIS IS IDENTY

THIS IS REAL, THIS IS IDENTY

We believe that we can all make a difference!

Quality, innovation and effectiveness. Our job toward transparent and toxic-free cosmetics goes much further. Now, it is seen in natural makeup.

We are here to revolutionise the beauty sector and to fight for toxic-free and natural cosmetics that do not follow any stereotype nor discriminate.

If we consider that we apply makeup directly on our skin on a daily basis, it is particularly important that its ingredients are as natural as possible, for a natural and healthy face.

With no parabens, no silicones, no paraffins… Only what really matters: more than 99% of high-quality natural ingredients and natural mineral pigments.

Natural Natural

We firmly believe that we should only use products whose ingredients are natural, rich of nutrients, vitamins and antioxidants, providing us with a real value for our body.

This is why we committed to achieve a 99% of natural ingredients in our products, creating something unheard of.

There are more than 10 kinds of silicones in any conventional makeup, but not in ours. After over a year of research and development, we managed to avoid all those ingredients that do not add any value, and to create a makeup that is in perfect balance with natural ingredients.

We care about the planet,
animals, people and nature.

  • VEGAN

    TOXIC-FREE No silicones, no paraffins, no parabens or petroleum, but only what really matters.

  • Toxic-Free

    CRUELTY-FREE We believe that products should not involve any animal abuse.

  • CRUELTY-FREE

    VEGAN Without any animal-derived ingredients, suitable for vegans.

We care about the Planet

COSMETICS INSPIRED BY
REAL NATURAL BEAUTY

It all started with Freshly Cosmetics and our desire to revolutionise the cosmetic sector with natural ingredients that provide a real value.

More than 300,000 people have fallen in love with Freshly Cosmetics, and in many occasions, we were asked to create a makeup range that would share the same values as Freshly.

We were asked, but we do not like conventional, we like the incredible. This is why, for over a year, we worked on creating a formula with the best and innovative ingredients to achieve the highest quality.

And so, we created our new makeup brand, Identy Beauty.