Are you looking for vegan and cruelty-free makeup? You are in the right place. In this post we will help you understand what vegan and cruelty-free makeup is. We will also show you beauty products that, besides being vegan, are natural and completely healthy for your skin and respectful of the environment.

What is vegan makeup?

Vegan makeup is composed without any ingredient of animal origin. That means it does not contain any type of animal derivative as it can be the use of honey, milk, or beeswax in cosmetics.

There is also organic makeup that, unlike vegan products, is composed with animal origin ingredients such as those mentioned above.

What is cruelty-free makeup?

Cruelty-free makeup rejects all types of animal cruelty at any stage of its production, banning animal testing altogether.

This is the theory but, how can we know if a product is really vegan and cruelty-free? How can we be sure that the ingredients of that makeup foundation, highlighter, or concealer are not derived from animals? We can help you clarify this doubts, keep on reading.

How do you recognise vegan makeup?

We know that in every product on sale the first thing you see is the front label, where the brand places everything it wants to enhance and highlight about the product: the name, the benefits, the slogan... All this is designed to influence your purchase decision.

However, the most important information can be found on the back of the package. Here is normally located the list of ingredients that compose a cosmetic product, also known as INCI.

Natural Fix Concealer by Identy Beauty

You should be attentive. The first ingredients that appear are those with the highest concentration in the formula. The ingredients are shown in a decreasing order, the most abundant at the beginning and the least at the end. This way you will know which ingredients are in greater or lesser concentration in the product.

All these ingredients must appear with their scientific names (generally in English and/or Latin) in order to be recognised in any country. If you have doubts, you can consult the Glossary of Ingredients of Freshly Cosmetics. This way, you will be able to know if a product contains or not ingredients of animal origin, or some type of toxic.

Is there vegan and cruelty-free makeup?

At Identy Beauty we believe in nature. We are very conscious that we must take care of the environment, for that reason all the products are formulated with natural, vegan, 100% toxic-free, and cruelty-free ingredients. They have been formulated following the strictest standards of the natural cosmetics certifiers, with over 99% of natural ingredients.

Identy Beauty, natural, vegan and cruelty-free makeup.How do we formulate our products?

We have creamy formulas that do not dry out or clog your skin. All our products blend into the skin providing non-greasy hydration. They do not cause allergies or skin irritation, as they are designed for the most sensitive skin. In addition, pigments of natural mineral origin are used to obtain the different shades.

We reinvent the concept of makeup with natural formulations that respect your skin, your health and the environment. With special emphasis on animal welfare, we do not use any ingredients of animal origin and we are totally against any kind of animal abuse. Furthermore, we also actively participate with organisations dedicated to animal protection such as the prestigious Jane Goodall Institute. We believe that a healthy environment is possible.

You can also collaborate, if you make a purchase of more than 50 euro at Identy Beauty. You will donate to the Jane Goodall Institute a feeding bottle of infant formula to feed a rescued orphaned chimpanzee. "Everyone can make a difference" J. Goodall.

Remember! If you buy any product from Identy Beauty you can be sure that it is natural, toxic-free, vegan, and cruelty-free makeup. We do not like conventional, we like the incredible!

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  • Contar con mi.apoyo
    By : Mila On March 14th 2019

    Deciros que estoy completamente en contra de cualquier acto de maltrato animal. Y que me encantan vuestros productos. Daros la enhorabuena Un beso Mila

    Replied by : Identy Beauty ¡Hola Mila! :) ¡Muchísimas gracias por tu comentario! Nos alegra leer que te encantan nuestros productos y gracias por compartir nuestra filosofía. ¡Un beso!