What's vegan makeup ?

Are you looking for vegan makeup? Well, you are in the right place! In this post we will help you to understand what vegan makeup is and we will suggest you beauty vegan products that are natural, healthy and eco friendly.

What is vegan makeup?

Vegan makeup does not contain any ingredient of animal origin, such as bees honey (in the INCI: Mel or Mel Extract), milk extracts (Milk Extract, Hydrolyzed Milk ProteinButylene Glycol, Hydrolyzed Casein, Whey Protein), beeswax (Cera Alba or Beeswax) nor carmine (Carmine or CI 75470), which are widely used in conventional cosmetics.

How do I know what's in my makeup?

The first thing we see in a product is its front label with its name, benefits, slogan etc. that influence your purchase decision.

However, you can find the really important information on the back of the label, where you'll be able to read the list of ingredients of the product, also known as INCI.

maquillaje vegano

Pay attention! The first ingredients that appear in the INCI are those found in highest concentration in the product. This way you will know which ingredients are in greater or lesser concentration in a formulation.

All the ingredients appear with their scientific names (generally in English and/or Latin) in order to be recognised in any country. If you have doubts you can consult the our Identy Beauty Glossary of ingredients, to know the origin and extraction of the ingredients of your makeup.

Does vegan makeup exist?

At Identy Beauty we believe in nature to take care of ourselves and of the environment as well. That's why all our products are formulated with natural ingredients, suitable for vegans...because we love animals! Our products are formulated with more than 99% natural ingredients.

One of the ingredients that you will find in our products is avocado oil, which you will recognise in the INCI as Persea Gratissima Oil. You can find it in the Natural Glow Fluid Foundation and in the Nebula Stick highlighters. It is a plant-derived oil obtained by cold pressing the avocado stone and pulp. It contains antioxidants, fatty acids, proteins, minerals and vitamins E, A, B2, B3. Another of the usual ingredients in our formulations is rice wax (INCI: Oryza Sativa Bran Cera) which is extracted from rice oil. It is a skin-softening agent that prevents dehydration. You will find it in the Black Star Mascara and in the Nebula Stick highlighters.

Identy Beauty: natural, healthy and vegan makeup. How do we develop our products?

Our creamy textures do not dry out or clog pores. All our products melt in your skin providing non-greasy hydration, do not cause allergies or irritations, and are suitable for sensitive skin. Pigments of natural mineral origin are also used to obtain the different shades of colour.


We aim at creating a new concept of makeup, using natural formulations that respect our skin, health, environment and animals. But this is not all! We alsocollaborate with organisations dedicated to animal care, such as the prestigious Jane Goodall Institute.

You too can help! If you make a purchase of more than 50 euros (without VAT) at Identy Beauty, you will donate a bottle of infant formulated milk to the Jane Goodall Institute, to feed a rescued orphaned chimpanzee. "Each individual makes a difference" J. Goodall.

Leave a comment on this post, on our Blog or on Instagram, and share your impressions and your Identy Experience with us. Your opinion is very important! Come back soon to our blog, new content comes every week.

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  • Contar con mi.apoyo
    By : Mila On March 14th 2019

    Deciros que estoy completamente en contra de cualquier acto de maltrato animal. Y que me encantan vuestros productos. Daros la enhorabuena Un beso Mila

    Replied by : Identy Beauty ¡Hola Mila! :) ¡Muchísimas gracias por tu comentario! Nos alegra leer que te encantan nuestros productos y gracias por compartir nuestra filosofía. ¡Un beso!