We love being so natural, maintaining our identity at the time. That's why Identy Beauty was born to offer an innovative makeup formulated with high-quality natural ingredients that also bring real benefits to skin. Since then until today we keep working on it to ensure you to apply makeup that also provides vitamins, nutrients and antioxidants to your body, improving its functioning. With pur makeup your skin will always look radiant and healthy, without losing its essence.
Now, renewed. We improve your makeup
You know we always try to innovate, that's why we have worked on the reformulation of our two makeup foundation and the concealer to improve their texture and thus make its application easier and more comfortable, making them blend with your skin even better than before!
For this, we have added more plant-derived emollients in the Real Natural Skin Foundation and the Natural Glow Fluid Foundation, which allow the formulation of these 2 products to be more even and homogeneous. You will notice how easy is its application and how wonderful is its finish.
The Natural Fix Concealer above plant-derived emollients, also contains more natural oils that improve its extensibility and application. You will be able to apply it more easily to completely blur small imperfections, deeply moisturising your skin and improving its elasticity, thanks to soy leticine.
Your 3 makeup essentials have an improved formulation and a more sustainable packaging! If you liked them before, now you're going to love them!
New glass packaging!
At Identy Beauty we also like to take care of the planet at all times so we change the packaging of the 2 makeup foundation and the concealer, replacing them with a new glass design!
These new glass bottles also have different applicators that allow a better application of the products, without wasting! In the case of the Natural Glow Fluid Foundation it has a useful pipette that will help you to calculate the best amount of makeup you need. The Real Natural Skin Foundation has a dispenser that works by pulsations to better control the amount to use. Finally, the Natural Fix Concealer has a sponge applicator, for a very easy application. Don't forget that you'll achieve better results by finishing your makeup application with your fingertips. Natural is alway a good option!
Did you know…?
The fact of being a natural makeup already indicates us that its natural ingredients will be recognised and better integrated by skin. There are natural ingredients such as apricot butter that provides nutrients, trace elements and vitamins that our skin integrates and uses to work better, without leaving a greasy finish.
Natural ingredients provide hydration and antioxidants. Due to their composition, they do not clog pores and leave skin soft and breathable. And don't forget that the plant-derived oils we use in the formulation of our products are non comedogenic, allowing our skin to breathe and work normally. This type of makeup will allow you to achieve a natural and healthy finish.
Identy Beauty’s makeup contains...
Some of the most beneficial ingredients we use in formulating our products are:
- Ecological Aloe Vera: provides great hydration to skin and regenerates it.
- Jojoba oil: the best oil for facial hydration. It has 96% ceramides that act as protectors and a high content of vitamins A and E, minerals, antioxidants and linoleic acids.
- Vegan Hyaluronic Acid: this plant-derived hyaluronic acid increases the level of hydration in skin, providing firmness and elasticity.
- Don't forget the active ingredients! Caesalpinia active: this active ingredient provides instant and long-lasting hydration, thanks to its prolonged release matrix.
You can find these ingredients and many more in our glossary, with all the information you need about them. Don't forget that all the ingredients we use in the formulation of Identy Beauty makeup are vegane, because we love animals!
If you are willing to try the 2 foundations and the concealer with their improved formulations, don't think twice and get the Natural Makeup Pack that contains these 3 essential products for your beauty routine. Enjoy a natural, sustainable and healthy makeup!
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