Have you heard about pre makeup? Whether you answer this question with a yes or a no, this interests you. First we explain what a makeup primer is and why you should use it. If you already know what a pre-foundation is, you will also like to know why you should use a natural primer based on natural plant ingredients, to take care of your skin while respecting the environment. We're sure the new Identy natural primer will be a must in your daily beauty routine. This natural primer is the secret to get a radiant look in a few seconds.
What’s a primer?
It’s a cream or serum product that prepares your skin by reducing imperfections, evening out the tone and providing luminosity. It is used as a pre foundation to make the makeup last longer and look better, bright and without imperfections throughout the day. But did you know you can apply a primer serum even if you are not going to apply makeup?
If your beauty routine doesn’t include a foundation, don’t worry, you can also use a primer! You will get a radiant and luminous look with a glass skin in a few seconds, by simply applying a few drops of primer to your skin. As we said, it evens out the skin tone, reduces blemishes and pores, and helps protect your skin from free radicals. Your beauty routine will never be the same once you've tried it! We recommend you to use a natural primer, with plant-derived ingredients that protect your skin and the environment. Keep reading and we'll explain why!
Why should you use a natural pre-makeup base?
Do you know the clean or natural beauty? It is a trend that that defends natural cosmetics and makeup free from chemicals and with natural ingredients that respect our skin, our body and the environment. Well, the good thing about clean beauty is that it uses natural ingredients such as plant-derived oils, well accepted by our body thanks to their composition. The result? Our skin tolerates them as its own and they generate a super beneficial effect for our skin, with no trace of chemicals that can damage it causing inflammations and redness. And that’s not all: they also protect the environment.
That's why Identy recommends the use of a natural pre-makeup base, with natural plant-derived or mineral ingredients. Our Radiant Glow Primer Serum contains a concentration of 99.9% of natural ingredients.
What makes Identy's makeup primer so special?
The Radiant Glow Primer Serum is a very special pre-makeup base because its formulation provides a super beneficial dual effect for your skin: it's a primer and a serum.
It’s a serum that deeply hydrates
A serum is able to act in the deepest layers of the skin, allowing a deeper penetration of the skin. It is lighter than a cream, allowing a faster absorption. It increases hydration by 45% thanks to a salicornia complex that favours the storage and transport of water, and increases the action of the enzymes in charge of the natural production of skin lipids.
Provides the best anti-fatigue effect
This serum function is to deeply moisturises and prevent photoageng, protect the skin from pollution and collagen degradation. All this, thanks to its composition based on the lucuma superfood and an active ingredient that combines caper buds, black morale leaves and polar rose roots.
Treats and protects skin from free radicals
Its composition based on this super food that contains a large amount of antioxidants, vitamins, carotenes and proteins, makes this primer serum the best ally to protect your skin from external agents.
Gives glow to your skin
The Identy primer serum, makes your face look healthy, bright, even, and full of energy and brightness thanks to a shining skin active ingredient.
Improves the finish of your makeup and makes it last longer
If you usually use a foundation, our natural primer serum can't miss in your beauty routine. In addition to all the functions of a serum, this natural pre-makeup improves the finish of your makeup, making it long lasting. You'll get a very natural glowy finish that gives great vitality to your skin.
Get radiant, velvety-smooth skin
Whether you're a foundation wearer or not, the Radiant Glow Primer Serum gives your face the velvety, smooth, flawless finish you wish. In addition, the natural mineral micas it contains, give you a touch of subtle brightness to your face.
Get glass skin
Do you know the glass skin effect? It's a growing trend that can be achieved by taking good care of your skin, cleansing it every day when you wake up and before going to sleep, and deeply moisturising it. With this primer serum, you'll give your face a final touch of hydration and a subtle glow. Show off you best look.
And all with a natural Cayenne cherry perfume that makes you fall in love
This primer serum melts into your skin, giving you a radiant and fresh look in a matter of seconds. All this with a natural exotic scent of pitanga, with sweet notes complemented by the energy of its active ingredients, will make you drive crazy.
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