Discover what's a primer serum and all its secret to get radiant skin

Have you heard about pre makeup? Whether you answer this question with a yes or a no, this interests you. First we explain what a makeup primer is and why you should use it. If you already know what a pre-foundation is, you will also like to know why you should use a natural primer based on natural plant ingredients, to take care of your skin while respecting the environment. We're sure the new Identy natural primer will be a must in your daily beauty routine. This natural primer is the secret to get a radiant look in a few seconds.

What’s a primer?

It’s a cream or serum product that prepares your skin by reducing imperfections, evening out the tone and providing luminosity. It is used as a pre foundation to make the makeup last longer and look better, bright and without imperfections throughout the day. But did you know you can apply a primer serum even if you are not going to apply makeup?

primer-serum-identy
primer-serum-identy

If your beauty routine doesn’t include a foundation, don’t worry, you can also use a primer! You will get a radiant and luminous look with a glass skin in a few seconds, by simply applying a few drops of primer to your skin. As we said, it evens out the skin tone, reduces blemishes and pores, and helps protect your skin from free radicals. Your beauty routine will never be the same once you've tried it! We recommend you to use a natural primer, with plant-derived ingredients that protect your skin and the environment. Keep reading and we'll explain why!

Why should you use a natural pre-makeup base?

Do you know the clean or natural beauty? It is a trend that that defends natural cosmetics and makeup free from chemicals and with natural ingredients that respect our skin, our body and the environment. Well, the good thing about clean beauty is that it uses natural ingredients such as plant-derived oils, well accepted by our body thanks to their composition. The result? Our skin tolerates them as its own and they generate a super beneficial effect for our skin, with no trace of chemicals that can damage it causing inflammations and redness. And that’s not all: they also protect the environment.

primer-serum-identy
primer-serum-identy

That's why Identy recommends the use of a natural pre-makeup base, with natural plant-derived or mineral ingredients. Our Radiant Glow Primer Serum contains a concentration of 99.9% of natural ingredients.

What makes Identy's makeup primer so special?

The Radiant Glow Primer Serum is a very special pre-makeup base because its formulation provides a super beneficial dual effect for your skin: it's a primer and a serum.

It’s a serum that deeply hydrates

A serum is able to act in the deepest layers of the skin, allowing a deeper penetration of the skin. It is lighter than a cream, allowing a faster absorption. It increases hydration by 45% thanks to a salicornia complex that favours the storage and transport of water, and increases the action of the enzymes in charge of the natural production of skin lipids.

primer-serum-identy
primer-serum-identy

Provides the best anti-fatigue effect

This serum function is to deeply moisturises and prevent photoageng, protect the skin from pollution and collagen degradation. All this, thanks to its composition based on the lucuma superfood and an active ingredient that combines caper buds, black morale leaves and polar rose roots.

Treats and protects skin from free radicals

Its composition based on this super food that contains a large amount of antioxidants, vitamins, carotenes and proteins, makes this primer serum the best ally to protect your skin from external agents.

Gives glow to your skin

The Identy primer serum, makes your face look healthy, bright, even, and full of energy and brightness thanks to a shining skin active ingredient.

Improves the finish of your makeup and makes it last longer

If you usually use a foundation, our natural primer serum can't miss in your beauty routine. In addition to all the functions of a serum, this natural pre-makeup improves the finish of your makeup, making it long lasting. You'll get a very natural glowy finish that gives great vitality to your skin.

primer-serum-identy
primer-serum-identy

Get radiant, velvety-smooth skin

Whether you're a foundation wearer or not, the Radiant Glow Primer Serum gives your face the velvety, smooth, flawless finish you wish. In addition, the natural mineral micas it contains, give you a touch of subtle brightness to your face.

Get glass skin

Do you know the glass skin effect? It's a growing trend that can be achieved by taking good care of your skin, cleansing it every day when you wake up and before going to sleep, and deeply moisturising it. With this primer serum, you'll give your face a final touch of hydration and a subtle glow. Show off you best look.

And all with a natural Cayenne cherry perfume that makes you fall in love

This primer serum melts into your skin, giving you a radiant and fresh look in a matter of seconds. All this with a natural exotic scent of pitanga, with sweet notes complemented by the energy of its active ingredients, will make you drive crazy. 

Leave a comment on this post, on our Blog or on Instagram, and share your impressions and your Identy Experience with us. Your opinion is very important! Come back soon to our blog, new content comes every week.

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Comments

  • Orden aplicación
    By : Maria bouza On July 1st 2020

    Me gustaría saber el orden correcto de aplicación. Uso crema hidratante, protector solar y maquillaje. Muchas gracias!

    Replied by : Identy Beauty ¡Hola Maria! ¡Muchísimas gracias por escribirnos, nos encanta ayudaros a resolver vuestras dudas! :) Nuestra recomendación en tu caso sería que aplicaras en primer lugar tu tratamiento habitual de hidratación y a continuación la crema solar. Pasados unos minutos, cuando la piel haya absorbido bien estos dos productos, puedes aplicarte el Primer Serum y finalmente el maquillaje. ¡Te encantará el resultado! Gracias de nuevo, ¡un abrazo! :D

  • Sorteo primer serum
    By : Ana Belén On June 30th 2020

    Me encantaría probarlo!! Me encantas vuestros productos

    Replied by : Identy Beauty ¡Muchísimas gracias por escribirnos Ana Belén! :) ¡Nos alegramos muchísimo de que te gusten tanto nuestros productos! Nos encantaría que te animaras a probar el Primer Serum y nos contaras tu experiencia, ¡seguro que te encantará! ;P ¡Un abrazo!

  • Prebase serum
    By : Estefanía On June 6th 2020

    Hola buenas tardes identy beauty hay una duda que me invade tengo la piel mixta sensible y ahora un poquito levantada por la mascarilla ¿podría usar su serum en mi piel sensible sin ningún tipo de problema ni escamación ni nada tiene contiene alcohol y cuánta cantidad?.y otra cosa estoy enamorada de vuestra base de maquillaje la real skin foundation es una pasada como deja la piel.

    Replied by : Identy Beauty ¡Hola Estefanía! :) ¡Muchísimas gracias por escribirnos! El Radiant Glow Primer Serum está formulado con un 99,9% ingredientes naturales, entre los que se encuentran los activos naturales Lúcuma superfood, Shinning skin active y Salicornia complex, que se encargan de proteger la piel de los radicales libres, la polución y la degracación del colágeno, e hidratarla de forma natural. Además, está libre de ingredientes que puedan causar irritación y no contiene alcohol. ¡Esperamos que te encante! Nos alegramos muchísimo de que te guste tanto la Real Natural, ¡combinada con el Primer Serum conseguirás un acabado aún más increíble! :D ¡Un abrazo!

  • Donde comprar
    By : Carla On June 6th 2020

    Hola donde lo puedo comprar ya que en esta pagina no lo encuentro.

    Replied by : Identy Beauty ¡Hola Carla! :) ¡Muchas gracias por preguntarnos! Ya puedes encontrarlo disponible en nuestra página web :D. ¡Esperamos que te encante! ¡Un abrazo!

  • Primer Serum
    By : Eva On June 4th 2020

    Según la descripción que hacen del primer, incrementa la producción de lípidos de la piel. Entonces entiendo que no es adecuado para las pieles grasas que necesitan hidratación , pero no incrementar la grasa ( lípidos) que ya de por sí producen. Gracias por clarificar esta cuestión

    Replied by : Identy Beauty ¡Muchas gracias por preguntarnos Eva! :) El Radiant Glow Primer Serum también es apto para las pieles grasas, ya que sus ingredientes son no comedogénicos, por lo que no van a obstruir los poros, y su aporte de hidratación natural es gracias a la Salicornia. Si tu piel es grasa, nuestra recomendación sería que sustituyeras tu tratamiento habitual de hidratación por el Primer Serum, ya que la hidratación que te aportará será suficiente para tu tipo de piel. ¡Mil gracias por escribirnos! :D ¡Un abrazo!