Natural Cosmetics For The Best Natural Beauty Routine

Looking for a complete natural beauty routine? Look no further! Freshly Cosmetics & Identy Beauty join forces to take care of your skin with natural ingredients that you can apply before, during and after makeup. Better together!

Do you want to discover everything about high-quality natural beauty routine? We tell you everything about our innovative products and how to use them.

Why should you use natural cosmetics?

More and more people are beginning to follow a healthy lifestyle: a proper diet and regular exercise benefit everyone’s body. But we can do more using healthy cosmetics and natural makeup. In fact, toxins can affect the functioning of the skin, the largest organ in our body. That's why it's so important using natural ingredients in cosmetic products that guarantee our health.

Rutina completa de belleza by Identy Beauty

Let's do it! Discover how to carry out a natural beauty routine!

Look the step by step:

1- Cleanse, moisturise and prepare your skin before applying natural makeup

  • Cleanse and remove impurities with the Fresh Green Micellar Water, best green technology effectively cleanses and removes makeup. Its natural micelles help to gently remove impurities and makeup residues, respecting your skin's dermal barrier. It contains ginger, cucumber, Mexican agastache and ginkgo biloba extracts that help reduce skin stress and redness.
  • Try the double cleansing! After removing makeup and impurities with the Micellar Water, we recommend to deeply cleanse your face with the plant-derived saponins contained in the Rose Quartz Facial Cleanser. Get clean, fresh and hydrated skin thanks to the combination of lotus flower, almond oil, chia virgin oil and vegan hyaluronic acid.
  • Never forget hydration! The Bloom Orchid Face Cream is perfect for getting your skin ready for some makeup. Its latest natural technology contains the xerophyte plant extract and vegan hyaluronic acid that increase skin hydration by 115%, reducing redness and inflammation, and fighting free radical. It also includes many antioxidants like lingonberry concentrates, astaxanthin and the Mexican agastache with an anti-inflammatory action.

Rutina completa de belleza by Identy Beauty

2- Makeup with natural vitamins, nutrients and antioxidants

1- Foundation: Identy Beauty offers 2 natural makeup foundations depending on the finish you prefer. If you are looking for a vibrant and bright finish, we recommend you the Natural Glow Fluid Foundation. If you are looking for a smooth, silky and matte finish, you can try the Real Natural Skin Foundation.

These two second-skin foundations contain 99.9% of natural ingredients, such as aloe vera, avocado and jojoba oil, apricot butter. They hydrate skin without clogging the pores.

2- Concealer: the Natural Fix Concealer covers small imperfections, dark circles, spots or redness in a natural way. It’s a very versatile product that smoothes and corrects while moisturising the skin with butter and plant-derived oils.

3- Highlighter: the Nebula Stick, in its 3 shades, is a must have to highlight your features and get a bright look with an amazing glow touch. It contains natural micas and pigments, and deeply hydrates the skin, thanks to vegan waxes and plant-derived oils.

4- Mascara: our natural Black Star Mascara defines, enhances and separates your lashes giving them volume and thickness. It’s perfect to get long, flexible and healthy eyelashes every day. It doesn't contain silicones, to better care for your eyelashes with vegan waxes and plant-derived oils.

Rutina facial natural de belleza

3- At the end of the day, remove makeup and renew your skin with the best natural ingredients

1- To remove makeup and impurities at the end of the day repeat the same routine as in the morning: double cleansing + moisturising routine. Remember the steps: Micellar Water, Facial Cleanser and Face Cream.

2- Every night, add one last step. The Blue Radiance Enzymatic Serum to exfoliate your skin with pomegranate and papaya enzymes, and Australian lime caviar to remove dead skin and incredibly renew your skin, respecting the dermal barrier. This facial serum exfoliates, reduces and treats wrinkles, acne, blackheads, open pores, imperfections and redness, to get rejuvenated and radiant skin in just a few weeks.

Don't forget! All the products we have talked about in this post are available on our Try our packs for an easier routine, discover them here. What are you waiting for? Start your natural beauty routine now!

Leave a comment on this post, on our Blog or on Instagram, and share your impressions and your Identy Experience with us. Your opinion is very important! Come back soon to our blog, new content comes every week.

Identy Beauty Discount
Identy Beauty Discount

Leave a comment


  • Blue Radiance Enzymatic Serum
    By : Ana María Lorite Melgar On May 6th 2019

    Hola: Quería saber si es apto para pieles muy secas. Gracias.

    Replied by : Identy Beauty ¡Hola Ana María! Sí, es apto para pieles secas, ya que el Blue Radiance aporta una profunda hidratación por sus ingredientes naturales de alta calidad. ¡Anímate a probarlo! Seguro que te encanta. ¡Un saludo!