Discover vegan hyaluronic acid and its ability to moisturise and treat wrinkles

Do you know the vegan alternative to hyaluronic acid present in many Identy Beauty products? And what’s the difference between vegan and animal hyaluronic acid? We're here to explain it and to highlighting its properties. Let's discover all the benefits of the products containing this interesting plant-derived ingredient.

Vegan hyaluronic acid origins

The hyaluronic acid present in Identy products is 100% natural and vegan as it is obtained from the biotechnological fermentation of various plants. One of Identy Beauty's values is Love Animals, and it means we don't use any animal origin ingredient in our formulations. That is why we do not use conventional animal-derived hyaluronic acid.

What are the properties of vegan hyaluronic acid?

This active plant-derived ingredient has the capacity to retain moisture in the skin. This makes its application increase the level of hydration, providing elasticity and firmness to the skin. What are you waiting for? Hydrate your skin with this active natural ingredient to improve its smoothness!


What products can I use to improve the skin's firmness and elasticity and reduce wrinkles?

At Identy we have different products that contain vegan hyaluronic acid as active ingredient:

1. Natural foundations. The Natural Glow Fluid Foundation has a liquid texture that melts with skin, getting a light and glowy finish, with a low buildable coverage. The Real Natural Skin Foundation has a creamy texture and medium coverage that evens out the skin tone and blends like a second skin, giving a matte finish. The natural foundations by Identy Beauty contain vegan hyaluronic acid and are ideal to moisturise your skin with makeup.

2. Vegan lipstick. Other Identy products containing plant-serived hyaluronic acid are Gravity Lipsticks. You can find all 4 amazing colours in one pack, the Gravity Lipstick Pack. Every colour achieves the most natural plumping effect. Thanks to the combination of natural oils and butters together with the vegan hyaluronic acid, these lipsticks firm and give volume to the lips.


Add them all to your daily skincare routine...

At Identy you can find other facial products that also contain this natural active ingredient so beneficial for the hydration and elasticity of your skin: the Blue Radiance Enzymatic Serum, the Bloom Orchid Face Cream, and the Rose Quartz Cleansing Gel.

You can add the Rose Quartz Facial Cleanser to your cleansing routine to remove impurities and control sebum secretion. Next, you can apply the Bloom Orchid Face Cream to deeply moisturise your skin and reduce redness and inflammation.

In the evening you can repeat the facial cleansing step with the Rose Quartz Facial Cleanser and then apply the Blue Radiance Enzymatic Serum, which exfoliates, rejuvenates, reduces and treats wrinkles, acne, blackheads, open pores and imperfections, to get radiant and even skin. And all this in only 4 weeks of application!

Combining these products is ideal to enhance the effects of the vegan hyaluronic acid they contain, bringing firmness and elasticity to skin. Take them and you will see how the appearance of your skin notably improves.

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