Choosing the right makeup foundation for your skin is not an easy task. May be, you have chosen a foundation with a texture too covering that has created a mask effect or you have chosen too dark tones that do not match your skin tone. In the latter case, you must bear in mind that using dark shades can harden facial features and give you a much older appearance. On the other hand, applying too many light shades will make you look pale and lacking in vitality.

If you want to get the right tone, a full coverage and a natural finish, from Identy Beauty we want to help you choose the perfect makeup base foundation for you. We answer some of your questions in this post.

Which finish do you want to get?

First, you should take into account the final finish that you would like to get when applying makeup foundation on your face. You have to consider the texture, coverage and effect offered by different foundations. Perhaps you prefer more or less covering, more luminous or, on the contrary, matte effect or with a more fluid or creamy texture. Here are the characteristics of our two Identy Beauty makeup foundations:

- The Natural Glow Fluid Foundation base has a more juicy and luminous finish as well as a fluid texture, with a low buildable coverage.

- The Real Natural Skin Foundation is a matte base foundation with a creamy texture and medium buildable coverage.

Natural makeup, toxic-free with no paraffins, silicones, parabens or perfumes, is a great choice for effectiveness but also for facial care. A natural makeup base foundation will provide nutrients, vitamins and antioxidants to your skin. Suitable for all skin types. The formula of these products has more than 99% of natural ingredients rigorously selected to suit the needs of all skin types.

However, we know that you may still have some doubts. You can follow these recommendations


Real Natural Skin Foundation

Makeup foundation for oily skin

If you have oily skin type, our recommendation is to apply the Real Natural Skin Foundation. It has a matte finish perfect for this type of skin. In addition, its ingredients are non-comedogenic so they do not clog pores. Vegetable oils, such as jojoba oil, provide facial hydration while absorbing and acting quickly. This type of foundation is rather creamy and melts with the skin without generating unwanted shine or a greasy finish. Although your oily skin type, you should always apply your usual moisturising treatment before makeup products. This way, your skin will be moisturised and you will not stimulate the generation of sebum.

In order to achieve better results, we recommend using natural products also in your moisturising routine as a preliminary step to makeup. This will prepare your skin to get a healthy result.


Real Natural Skin Foundation and Natural Glow Fluid Foundation

Makeup foundation for dry skin

If you have dry skin, you can use both Identy Beauty foundations. We recommend, if you are not looking for a very high coverage, trying the Natural Glow Fluid Foundation first, since its more fluid texture is perfect for this skin type. Its ingredients, such as avocado oil or vegan hyaluronic acid, increase the hydration of the skin, providing firmness and elasticity. Thanks to the natural mica that incorporates the Natural Glow Fluid Foundation, you will get a healthy skin effect and your face will look luminous as well as natural. This foundation has buildable coverage. You can apply a first layer and, if in any area you need more coverage, you can reapply the product again.

If you have dry skin but prefer a matte finish with a little more coverage, then we recommend applying the Real Natural Skin Foundation. It won’t cause dryness. It includes non-greasy vegetable butters that allow makeup to melt perfectly on the skin without clogging pores, providing hydration and antioxidants to your skin.

As a preliminary step to makeup, we recommend applying your usual moisturising treatment. If it is a moisturising cream without silicones much better. With a moisturised skin, you will prevent the skin from absorbing the foundation ingredients too quickly and the final look will last longer.


Natural Makeup Pack

Do you like the two makeup foundations? Do you think they can be combined in the same look? Do you plan to apply the Real Natural Skin Foundation for everyday use and Natural Glow Fluid Foundation for special occasions or vice versa? Then you are looking for the Natural Makeup Pack. This pack combines the two makeup foundations and the multi-function concealer to conceal small imperfections. You can combine both foundations in the same makeup to give points of light to your face or choose one or the other depending on the day and the finish you are looking for. You will have all the looks you want!

Which shade best matches my skin?

At Identy Beauty you can choose from 6 different shades for each foundation! In order to choose the right one for your skin type, we have in our website the section "What’s my shade?" within the description of each of the foundations. There, you will see the different shades applied on real skin and without any retouching, so you can see the tone that best matches your skin.

You may have doubts about two shades, so in these cases we recommend that you choose the lightest shade, as you can always raise the tone with powders. Did you know that you can choose different shades for each type of foundation? Experiment with natural makeup and create different looks with lighter and darker shades. First choose which foundation to use and then decide on the shade!

If you have any doubts, we invite you to visit our website where you will find more information about natural makeup.

Leave a comment on this post, on our Blog or on Instagram, and share your impressions and your Identy Experience with us. Your opinion is very important! Come back soon to our blog, new content comes every week.

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  • Contenidos
    By : Támara Parra tomas On February 28th 2020

    Me encanta todo el contenido que subís , me parece muy interesante y nos ayuda un montón .

    Replied by : Identy Beauty ¡Hola Támara! :D ¡Muchísimas gracias por tus palabras! ¡No sabes la ilusión que nos hace saber que nuestros contenidos os ayudan tanto a descubrir el mundo del maquillaje natural y a orientaros! :) Anímate a probar nuestros productos, ¡nos encantará saber tu opinión cuando lo hayas hecho! :D Si tienes cualquier duda, ¡nos puedes escribir y estaremos encantados de ayudarte! ¡Un beso!

  • Productos geniales
    By : Meritxell Morais On February 11th 2020

    Me 3ncanta la base de maquillaje!!! Tebgo limpies súper seca y no encontraba un maquillaje que quedara natural y la piel jugosa, si quieres una base que tape mucho no es la adecuada, ya que queda muy natural, para mi es perfecta. Ju to con los polvos son un 10!!

    Replied by : Identy Beauty ¡Hola Meritxell! :D ¡Muchísimas gracias por dedicar unos minutitos a escribirnos! Nos alegramos muchísimo de que estés tan contenta con tu base, ¡seguro que te queda increíble con el Natural Bronzing Power! ;) ¿Has probado ya la Mineral Eyeshadow Palette? ¡Te quedaría un look completísimo! :D ¡Un abrazo! ¡Gracias!

  • Nuevos productos
    By : Soledad oliva On December 12th 2018

    Buenos dias, me gustaria mucho que sacaseis una linea de mascara de pestañas e incluso pintalabios. Seria lo ideal, podriamos maquillarnos de forma completa sin necesidad de comprar productos dañinos tanto para nosotras como para el medio ambiente y animales. Un saludo

    Replied by : Identy Beauty ¡Hola Soledad! ¡Perfecto! Nos apuntamos tu sugerencia y la tendremos en cuenta. ¡Muchas gracias por tu interés! Un beso.