INSPIRED BY REAL NATURAL BEAUTY

Let us give you the best recommendation to get natural makeup in your Identy Beauty's online shop this Christmas. You won't be able to resist our makeup packs and skincare products. If you're looking for a gift idea or you like to give yourself a present this Christmas, read on!

It's natural, you should apply it with a brush, and is the last step of your makeup routine...what is it? Identy Beauty's translucent powders.

Did you know face yoga can help to rejuvenate your face? With just a few routine movements you can treat wrinkles and expression lines. Don't miss out on one of the latest trends: face yoga is a revolution! Keep reading.

Do you know what carmine is and how it is obtained? In this post we'll give you all the answers and we'll offer you the healthiest vegan alternative to colour your lips. Discover the lipsticks by Identy Beauty to colour, nourish and enhance your lips with the best natural ingredients. Don't miss them!

Eyebrows do not always get the attention they deserve, however it is one of the most expressive facial features. Read the tips to get perfect natural, fuller- and healthy-looking eyebrows.

Discover the most enjoyable makeup for this summer and keep it all year round! By only applying quality natural ingredients to your skin, you'll achieve the perfect sun-kissed effect you were looking for. Want to discover how? Keep reading.

Get a healthy and luminous look thanks to an amazing play of lights. Join the holographic effect. You don’t use highlighter? After reading this post, it’ll become your new favourite.