INSPIRED BY REAL NATURAL BEAUTY

Do you think an oil-based cleanser is not suitable for people with oily skin? We have an innovative non-greasy plant-derived oil that not only cleanses, but also removes makeup without leaving shines. Curious to know what we are talking about?

You need it in your daily routine and you didn't know it. This primer serum by Identy is the secret to get radiant, smooth, bright, velvety, glass skin. Discover it!

The 100% natural alternative to conventional lip glosses exists and is called Cosmic Ice Gloss. It gives a transparent gloss with subtle highlights, and it also has extraordinary moisturising and protective properties for your lips.

The Outer Space Eyeliner is the natural eyeliner with multiple benefits. Unlike conventional eyeliners, this Identy eyeliner takes care of your eyelids thanks to its incredible formulation based on natural and healthy ingredients. Read more...

Always innovating natural makeup. At Identy we continue innovating and that's why we've improved the formulation of your 3 essentials: matte and glow foundation and concealer, also choosing for a more sustainable packaging. Discover more...

Nebula Stick by Identy Beauty is the natural alternative to conventional highlighters. It doesn’t contain any silicones nor petroleum derivatives, but only high-quality natural ingredients.

A bottle can make a difference... we start from this premise and from the inspiring words of Dr. Jane Goodall, who believes that "Every individual makes a difference every day, and we must use the gift of our lives to make this world a better place for all and all. "