Blue Radiance: what it is and how to integrate it in your beauty routine

We present you one of the most natural beauty trends you won't be able to resist: the "glass skin" effect. What is it? It is about pampering your skin to achieve a bright, moisturised and healthy look. To make your skin look perfect, at Identy Beauty we have a real revolution you'll fall in love with: the Blue Radiance Enzymatic Serum...yes, it's blue!

What is an enzymatic exfoliating serum?

You may wonder what is an enzymatic exfoliating serum and how is it different from other scrubs? First of all, it does not contain any particles that rub the skin to remove dead cells. It also doesn't contain acids that aggressively remove residues and have to be rinsed off.

This enzymatic serum acts over the skin by removing dead cells thanks to probiotic complexes and powerful natural active ingredients, such as papaya, pomegranate enzymes, and Australian lime caviar, which slowly degrade dead cells and increase cell renewal. The skin exfoliation is totally natural, vegan and non irritating. It is the key to achieve the desired "glass skin" look, since it renews your skin giving it a more even, radiant, youthful and blemish-free appearance.

Blue Radiance Enzymatic Serum keys

The Blue Radiance Enzymatic Serum is made of 99.9% of natural ingredients. It also contains 12 natural technologies to rejuvenate skin, reduce and treat wrinkles, acne, blackheads, open pores, blemishes and redness in just 4 weeks.

Did you know this exfoliating serum also combines the benefits of an anti-ageing and moisturising serum?

It's amazing blue colour will drive you crazy. But don't worry, it's totally healthy and natural! It infact comes from gardenia blue, a natural pigment that will help your skin to fight free radicals and increase facial smoothness and hydration.

What ingredients make the Blue Radiance so special?


Let's look at some of the ingredients of its innovative formulation:

Willow Bark Active is an active ingredient obtained from the bark of the black willow tree, known for its high concentration of tannins and salicillin, and because it's a natural source of salicylic acid. It works by softening and dissolving keratin, helping dead skin to fall off and the skin to renew more easily.

Pomegranate Enzymes provide gentle exfoliation of the outer layer of skin. This active ingredient obtained from the pomegranate pulp revitalises skin and accelerates cell renewal.

Criste Marine Active smoothes and removes wrinkles. It is a wax obtained from sea fennel, a Mediterranean coastal plant. It was used by fishermen during long trips due to its high content of Vitamin C and minerals. It reduces sebum secretion, softens and eliminates skin wrinkles, and evens out skin tone.

Hyadisine Active is a vegan alternative to hyaluronic acid with exopolysaccharides obtained by the fermentation of marine bacteria, rich in plant-derived glucuronic acid. This ingredient increases skin hydration immediately with a long-lasting effect.

Here's how you can enjoy all these benefits by including the Blue Radiance Enzymatic Serum in your skincare routine.

How can I use the Blue Radiance in my routine?


Pamper and care for your skin to achieve a healthy, moisturised and "glass skin" look. Follow the steps below to make your face look amazing!

1- Removes makeup and impurities with Fresh Green Micellar Water. Its natural micelles gently remove impurities and makeup residues, respecting your skin's dermal barrier.

2- After removing makeup and impurities with the micellar water, we recommend a thorough cleansing with the plant-derived saponins of the Rose Quartz Facial Cleanser.

3- Hydrate and exfoliate your skin to make it radiant and even. The Blue Radiance Enzymatic Serum is always the last step of your skincare routine, since it extraordinarily moistures and renews your skin. Apply it every night and don't rinse it. Thanks to its delicate and natural formulation, you can use it every night without causing irritation.

The next morning you'll wake up with radiant skin. Afterwards, don't forget to cleanse and moisturise your face before starting the day with your usual makeup routine.

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