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natural

99% of natural ingredients. We have created something unheard of

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cruelty-free

We believe that all products shouldn’t involve any animal abuse

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vegan

Without any animal-derived ingredients, suitable for vegans

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toxic-free

Without any silicones, paraffins, parabens… Only what really matters

we are natural, we are perfect

We are here to revolutionise the beauty sector, by fighting for toxic-free natural cosmetics that do not follow any stereotype and do not discriminate.

Quality, innovation and effectiveness. Now in natural makeup.

Clean Beauty. More than 99% of high-quality ingredients, because we do not settle with anything less than that.

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#IDENTYBEAUTY

Don’t miss out anything @identybeauty