WELCOME TO
IDENTY BEAUTY

It all started with Freshly Cosmetics and the desire to conquer the cosmetic industry with ingredients that provide real value.

Freshly Cosmetics captivated a community of more than 300,000 people. After that, we decided to revolutionise the world of makeup as we knew it until now.

We are non-conformists, we don't like the conventional. We like the incredible and, with that eagerness, we got to work to create the natural makeup brand that you were dreaming for.

We spent more than a whole year working with passion in the creation of innovative products to achieve the highest quality. From this, Identy Beauty was born, which shares 100% the Freshly values.

THIS IS REAL,
THIS IS IDENTY

THIS IS REAL, THIS IS IDENTY

We believe that we can all make a difference!

Quality, innovation and effectiveness. Our aim is to create a transparent, healthy and natural makeup.

We are here to revolutionise the beauty sector and to create the healthiest and most natural cosmetics that do not follow any stereotype.

If we consider that we daily apply makeup directly to our skin, it is particularly important that its ingredients are as natural as possible, to mantain our skin healthy.

Our makeup formulations only contain what really matters: high-quality natural ingredients. Plant-derived oils, vegan waxes, pigments and mineral micas. More than 99% of our ingredients are natural.

Natural Natural

We firmly believe in the use of natural products, rich in nutrients, vitamins and antioxidants.

This is why we committed to achieve 99% of natural ingredients in our products, creating something really innovative.

After over a year of research and development, we managed to avoid the ingredients that have no benefits for our skin, and to create a perfect natural makeup.

We care about the planet,
animals, people and nature.

  • VEGAN

    HEALTHY Give your skin what it really needs: vitamins, nutrients and antioxidants.

  • Toxic-Free

    LOVE ANIMALS We take care of animals. We do not use any ingredients of animal origin.

  • CRUELTY-FREE

    VEGAN Without any animal-derived ingredients, suitable for vegans.

We care about the Planet